- Stars as constructions
- Audience and Industry/Institutions
- Ideology and Culture
- Character and Personality
Stars as constructions
Dyer states that stars are constructs of themselves where they are constructed, artificial images, even if they're being represented as real people. Because of this construction, pop stars have the advantage over film stars as the popstars can 'live out' this role because they can keep this persona visible during interviews etc. over a long period of time whereas film stars are dependant on the creativeness of others e.g. screenwriters who write their lines and because of this they're visual image to the audience is always changing so therefore is harder for them to keep up a certain set image.
Some of these representations may be metonymic which is image associated such as Michael Jackson's glove etc.
Pop stars find this construction easier than film stars as pop stars can create a consistent image of themselves over long periods of time whereas film stars have a constantly changing image due to the fact that they play several different roles at different times and this image is also dependant on the creativeness of others. E.g. a script writer writes their lines for them.
Audience and Industry/Institutions
Stars are created by the music industry in order to serve a purpose which is to allow audiences to consume various products produced by them. As well as this, the audience are buying into the persona of the star as the industry are wanting to them to become fans so that the future products produced will continue to be consumed by the audience.
Record companies try to mould and shape their stars like talent programmes such as The X-Factor has showed us. They tend to create stars that the audience will want to consume which is why there are a lot of similar acts being represented which are just like a photocopied version of each other. E.g. One Direction and The Vamps, Little Mix and Fifth Harmony.
Ideology and Culture
Stars have certain cultural values, believe and attitudes which promotes a certain ideology about themselves as an artist and what they want an audience to see that they believe in. By having these particular ideologies, it makes the audience able to see and identify their star qualities, making the artist more desirable.
Stars promote these star qualities to make them a consumable house hold name. As audiences copy or idolise these stars, them promoting and having these star qualities makes them more desirable. E.g. a charitable celebrity who promotes this image of themselves by displaying all the charitable things they have done.
Character and Personality
Dyer states that stars provide audiences with ideas about what people are supposed to be like, and this makes the audience feel like they need to conform to these constructions.
A star is created on the basis of themselves and what they think the audience want to consume. They will only create an image which is deemed desirable by the audience. These stars are just characters which display and re present a personality to the audience in which the audience is able to consume.
In the music video She's So Lovely by Scouting For Girls which I have analysed, this theory is
Pop stars find this construction easier than film stars as pop stars can create a consistent image of themselves over long periods of time whereas film stars have a constantly changing image due to the fact that they play several different roles at different times and this image is also dependant on the creativeness of others. E.g. a script writer writes their lines for them.
Audience and Industry/Institutions
Stars are created by the music industry in order to serve a purpose which is to allow audiences to consume various products produced by them. As well as this, the audience are buying into the persona of the star as the industry are wanting to them to become fans so that the future products produced will continue to be consumed by the audience.
Record companies try to mould and shape their stars like talent programmes such as The X-Factor has showed us. They tend to create stars that the audience will want to consume which is why there are a lot of similar acts being represented which are just like a photocopied version of each other. E.g. One Direction and The Vamps, Little Mix and Fifth Harmony.
Ideology and Culture
Stars have certain cultural values, believe and attitudes which promotes a certain ideology about themselves as an artist and what they want an audience to see that they believe in. By having these particular ideologies, it makes the audience able to see and identify their star qualities, making the artist more desirable.
Stars promote these star qualities to make them a consumable house hold name. As audiences copy or idolise these stars, them promoting and having these star qualities makes them more desirable. E.g. a charitable celebrity who promotes this image of themselves by displaying all the charitable things they have done.
Character and Personality
Dyer states that stars provide audiences with ideas about what people are supposed to be like, and this makes the audience feel like they need to conform to these constructions.
A star is created on the basis of themselves and what they think the audience want to consume. They will only create an image which is deemed desirable by the audience. These stars are just characters which display and re present a personality to the audience in which the audience is able to consume.
In the music video She's So Lovely by Scouting For Girls which I have analysed, this theory is
No comments:
Post a Comment